Making high quality content material for TikTok takes creativity and fast pondering, to not point out videography and enhancing abilities, storytelling abilities, and extra. And employers are in search of Gen Z to flex their TikTok abilities within the office.
We analyzed the just about ten thousand job descriptions on Handshake that point out TikTok. Right here’s what we came upon, and what it means for you within the job search.
The primary takeaways
- There was an virtually 17x improve in jobs mentioning TikTok since 2019.
- A various vary of sectors are in search of TikTok abilities together with Media & Advertising and marketing, Training, Non-Revenue, Expertise, and Healthcare employers.
- “TikTok abilities” indicators employer demand for a variety of abilities: content material creation, graphic design, video enhancing, data of the Adobe Inventive Suite, and Google Analytics.
Employers are in search of video-related abilities
Mentions of TikTok abilities coincided with the exponential progress of TikTok’s person base throughout the first COVID-19 lockdown, when the app turned the quickest social media platform to achieve 1 billion customers.
The expansion of “TikTok” as a key phrase in job descriptions can be correlated with a broader demand for video-related abilities (particularly, video enhancing and video manufacturing). That is in response to a bigger shift towards video content material: Cisco has predicted that by the tip of 2022, on-line movies will make up greater than 82% of all shopper web site visitors, 15 occasions better than in 2017.
What particular abilities do employers need?
When employers checklist TikTok in a job description, it implies a big set of abilities and data. These can embody:
- Information of rising social media platforms
- Content material creation
- Verbal and written communication abilities
- Graphic design
- Video enhancing
- Information of the Adobe Inventive suite
- Google Analytics
Meaning it might be sensible to checklist as many of those particular phrases in your Handshake profile and resume as you may.
What industries are in search of TikTok abilities?
In what sectors are employers in search of TikTok abilities? It seems, all of them! Nearly a fifth of jobs itemizing TikTok are within the Media & Advertising and marketing sector, adopted by Arts & Leisure (15%), Training (12%), Non-Revenue (8%), Expertise (8%), and Healthcare (3%).
High job roles asking for TikTok abilities
The commonest job titles that checklist TikTok as a required ability embody:
- Advertising and marketing Specialists
- Public Relations Specialists
- Graphic Designers
These jobs transcend simply content material creation. Usually, employers need to give hires a variety of accountability, with job titles like “TikTok Guru” and “Junior Influencer Strategist,” and job descriptions that say issues like, “we need to create an setting the place your creativity brazenly flows.”
Can I apply to those roles with my main?
Whereas we discovered that advertising and marketing majors make up probably the most purposes for TikTok roles (11%), there have been many candidates with Enterprise Administration (11%), Communication (4%), Economics (4%), Psychology (3%), and Communication Research (2%) backgrounds.
